As you may know, we are also developing AI services for in the biomedical industry. We do a lot of B2B meetings and we have quite some new partnerships. Recently we also announced DAIA (Decentralized Artificial Intelligence Alliance):
So regarding partners - that is definitely a key part of our strategy. However, it does not play out in the open as much but at the tables.
It depends on who you are marketing to. Surely, some automation is ideal when its purpose is to save the marketing team time and does not cut into the experience of others. I do not believe that certain subgroups of our audience would appreciate a clearly automated form of marketing. This especially does not work for developers. They hate being marketed to… I - as a developer marketing associate - have no interest in “selling” to them. Rather, I’d want to see how I can help them solve their problems best and further their goals. If they succeed, we succeed. Surely for other audiences, you may want to go for more traditional forms of marketing, but for developers, it usually does not work like that.
Very curious to see. I have a laundry list to go through for content for developers. Getting the right content right is crucial .
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