As an Account Based Marketeer, I know that you only turn an opportunity into a deal when you come into contact with the buying center (the real decision makers) of an organization.
To be taken seriously by the buying center, a very individual story has to be worked out.
The previous marketing approach around Sophia is very good to get attention, curiosity and clicks. However, Sophia itself (or better herself) is in most cases an uninteresting use case for most industries.
If SNET is to receive the attention it deserves, concrete, resilient and mind-opening storylines should be developed for the most relevant industries and placed in the appropriate formats (WEF, TED Talks, etc.).
So we will most likely find one or the other new partner, investor, early adopter etc. and SNET will experience increased but natural growth.
But for sure we should start this support when Beta is available.
What du you think?